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5 Things You Need To Know About Email Marketing

By Rob Diggle

2nd February | B2B Direct Marketing Email Marketing PPC Social Media Telemarketing Uncategorized

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5 Things You Need To Know About Email Marketing

That’s right. Prepare to have your mind blown. Email marketing is a crazy whirlwind of adventure and there are many facts and myths surrounding it. We wish to astound and amaze you with just five of these (we didn’t want to cause any injury) fantastic facts. We’re just as excited as you are.

1. Email marketing has a HUGE return on investment Email ROI

Don’t believe us? That’s okay, because 60% of marketers claim that email marketing is producing a strong ROI for their business. And we never argue with percentages like that.

2. Email marketing isn’t dead

We checked the obituaries. It’s definitely still alive and kicking. However, marketers are having to do a lot more to make it work harder. But we like a little sweat and tears for something to come off. Making your email marketing campaigns graft will bring you that ROI you so desperately crave.

It’s also one of the most effective marketing methods you could choose. We’re not singing email marketing’s praises for a reason; just read this rest of this article for all the proof you need.

3. Emails sent on a Monday have the highest ROI

Okay, this won’t be strictly true of all email marketing campaigns, but research has found that 76% of email opens occur in the first two days after an email is sent, which is an indication that the earlier you send it, the more likely people are to mull it over and then come back and convert.

Test, test, and test again however. Although this statistic is impressive, it’s not completely solid and we wouldn’t want you to pin all your hopes and dreams on it.

4. Emails have a much higher CTR and ROI than other marketing channels

We keep saying it, but email marketing allows you to see a much more structured analysis of how many people are opening, clicking through, and ultimately, converting (and therefore creating you revenue). In fact, some research shows that email conversion rates are three times higher than certain social media platforms. We certainly don’t think that’s a bad thing.

5. Email can target the right type of people

A whopping 95% of online consumers use email, so if you’re not utilising email marketing, then you’re missing out on a large chunk of your target audience, especially if you’re selling online.

Well we hope your mind has been sufficiently blown and you’re convinced that email marketing is the way forward. If this is the case, you’ll need a comprehensive email mailing list to gain an even better ROI, so contact us today for more information.

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